The Pack-Age 2012 is a new interdisciplinary studying experience both for teachers and students of Aalto. Students are working in six interdisciplinary teams producing future packaging concepts and prototypes based on company briefs and working with new innovative materials. Six teachers from four different schools have provided a viewpoint to packaging design and related issues while tutoring the team work. Also visiting experts and packaging specialists are part of the program. The course covers themes like: packaging as communication, packaging engineering, materials and systems, sustainable product design, user-centered package design, packaging constructions and graphics, branding, marketing and consumer lifestyles.
Students have created future concepts for clients like Atria, Nokia, Verman, Saarioinen, Valio and Kanniston leipomo based on their briefs.