As part of my master’s studies, I participated in PatternLab ‘18, the annual textile and surface design project in Aalto University School of Arts, Design and Architecture. This year, our group of designers sold over ten percent of our collection. We had abundant sales with our loyal customers in the domestic market as well as strong sales at the largest international trade fair for home and contract textiles, the Heimtextil fair in Frankfurt, Germany.
“The work that has been done over the years has now really begun to bear fruit. Especially the decision to strengthen the PatternLab brand among consumers a couple of years ago has been a really good solution. Sales were great last year, but this year we have sold over 50 items in a very short time. It is a great achievement for this freelance designers’ collection”, rejoices Adjunct Professor Maarit Salolainen from Aalto University.