Digital Media Exists Materially

Thermal manipulation is essential in transforming raw material into media and maintaining media work regularly[1]. When I saw the term “thermal manipulation” for the first time, I was at home with my air conditioner on, and I always appreciate the inventor of air conditioners. After reading the article, I realize that instead of designing for humans who are afraid of heat, it was designed to cool media printers and lithographers in the first place.

I feel surprised how complicated it can be only to maintain the media stable. When I use digital devices on a daily basis, I did not realize the complicated process behind them. Although those screens and devices seem harmless and green, digital media exists materially. It produces heat and makes up of a lot of materials. My former company has a sign next to a printer and papers: If you can send a document digitally, please do not use paper. But is digital documentation more environmentally friendly? We know that using too many papers can harm our forests, but digital communication, documentation, storage, also cause heat produce, waste of earth’s raw material. Which one is a more harmless way for us to do? From fig 1., we can see that electric consumption is increasing[2], so is it a worse way to use digital paper instead of physical?

If we print out a brunch of paper, we feel guilty because we can easily realize that we are wasting energy. But When we post on social media or send something to the “cloud”, we might not feel guilty at all, because what we did just clicking mouse or touch screen. But we actually transform the guilt or responsibility to other people who deal with the engineering, cables, and thermal manipulation[3].

[1]Starosielski, N., 2016. Thermocultures of Geological Media. Cultural Politics, 12(3), pp.293-309.

[2] Francisco Velásquez, Energy & The Internet – How Much Energy Does The Web Consume?

[3]Andrew Blum, What Is The Internet, Really?