Sean Cubitt ends the chapter ’Ecologies of Fabrication’ with saying ”It is not only because both economics and politics have failed to create sustainable ways of life, or even to address them, that we need to turn to aesthetics.”

Us humans lust over money, it somehow correlates to power and happiness. Basically since birth we are brainwashed towards running after ”success”, have the best phones, cars, homes, yachts and what not. Movies, TV shows, advertisements and all mass media are a cultural brainwash to what are the best aesthetics of human life and we reward the ”celebrities” and billionaires with god status. The global north is good aesthetics while global south is bad and similarly cognition labor good aesthetics while physical labor bad. The latter in both cases strives to rise to the former while former makes sure they stay at the top. Politicians are the gatekeepers, trying to please them both through corruption and lies. And in this power battle, the strive towards sustainable media gets lost…

Are these systems of aesthetics, call it capitalism if you will, in grain to humans? Are we as a species bound to colonise the ”weaker” society? Of course throughout history there have been voices of resistance be it individual or a collective. How do we go about changing the aesthetics of human life?