Posts tagged in strategic usability

Verganti, R. (2011) Designing Breakthrough Products: How companies can systematically create innovations that customers don’t even know they want

While contributing to hot and popular discussion on innovation management Verganti also touches user-centred design. The HBR article is filled with examples and statements that every usability and user experience professional

Continue reading...Verganti, R. (2011) Designing Breakthrough Products: How companies can systematically create innovations that customers don’t even know they want