Posts tagged in network

Turnbull et al. (1996) Interaction, relationships and networks in business markets: an evolving perspective, Journal of Business & Industrial Marketing, 11 (3), pp.44-62

This paper takes an management view on the buyer-seller relationship, whereas my own research takes the communication web perspective. It looks at the evolution of the buyer-seller relationship research. I found

Continue reading...Turnbull et al. (1996) Interaction, relationships and networks in business markets: an evolving perspective, Journal of Business & Industrial Marketing, 11 (3), pp.44-62