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Reeves, B. and Nass, C. (1996) The Media Equation: How People Treat Computers, Television, and New Media Like Real People and Places. Chicago, IL, US: Center for the Study of Language and Information; New York, NY, US: Cambridge University Press, 305 p.

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Reeves and Nass (1996) made experiments to study if people are polite to computers in the same was as they are polite to humans interviewers, i.e., if they give more positive answers when a computer asks questions about itself than … Continue reading

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