Tag Archives: Presence

Matthew Lombard &Theresa Ditton (1997) – At the Heart of It All: The Concept of Presence

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Presence – “Being there”: social richness, realism, transportation, immersion, social actor within medium & as social actor Social realism – Content seems realistic Perceptual realism – Looks seems realistic Examples of realism: Media pesonality is incorrectly perceived as a social … Continue reading

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