Tag Archives: incremental innovation

Norman, D. A., & Verganti, R. (2014). Incremental and radical innovation: Design research vs. technology and meaning change. Design Issues, 30(1), 78-96.

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User-centered or human-centered design (HCD) has an iterative cycle of investigation including observation, ideation, rapid prototyping and testing. According to Norman, HCD can only lead to incremental enhancements of the product. This process can be compared to the mathematical procedure … Continue reading

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