Tag Archives: human-centered design

Norman, D. A., & Verganti, R. (2014). Incremental and radical innovation: Design research vs. technology and meaning change. Design Issues, 30(1), 78-96.

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User-centered or human-centered design (HCD) has an iterative cycle of investigation including observation, ideation, rapid prototyping and testing. According to Norman, HCD can only lead to incremental enhancements of the product. This process can be compared to the mathematical procedure … Continue reading

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Brown, T. Design Thinking. Harvard Business Review, June 2008.

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The article defines design thinking as ‘a methodology that imbues the full spectrum of innovation activities with a human-centered design ethos’. Human-centered is further defined as understanding (through observations) what people want, need, like and dislike about particular products. In … Continue reading

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