Tag Archives: expectations

Raita, E. and Oulasvirta, A. (2011) Too good to be bad: Favorable product expectations boost subjective usability ratings. Interacting with Computers, Vol. 23, No. 4, pp. 363-371.

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DOI= 10.1016/j.intcom.2011.04.002 This article studies the effect of positive or negative priming on the subjective usability ratings after the test. The priming was done with two different versions of product review given to the users before starting with the test … Continue reading

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