Tag Archives: buyer-seller relationship

Turnbull et al. (1996) Interaction, relationships and networks in business markets: an evolving perspective, Journal of Business & Industrial Marketing, 11 (3), pp.44-62

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This paper takes an management view on the buyer-seller relationship, whereas my own research takes the communication web perspective. It looks at the evolution of the buyer-seller relationship research. I found some links to my research: The development of relationship … Continue reading

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