Agostini, A., De Michelis, G. and Susani, M. From
user participation to user seduction in the design of
innovative user-centered systems. In Dieng, R., Giboin,
A., Karsenty, L. and G. De Michelis, Eds. Designing
Cooperative Systems, 2000, IOS Press, Amsterdam,
The authors describe a new approach, called seductive design, to design innovative computer-based systems. They ground it to participatory design and use of ethnography in CSCW.
A few of the authors strong claims include notion that engineers design technological features and then glue UI on them, while industrial designers concentrate on the interactions of the users and radical innovations “useful dreams i.e. they [industrial designers] do important and interesting projects that in any case have no direct relevance in terms of concrete products”.
I thought to hear more concrete definition for the seduction bit, but was offered vague analogies to design being some sort of a bi-directional love affair between the designers and users. Designers offer concept scenarios and users knowledge transform (Nonaka&Takeuchi) these through dialog to give value to the design.
Unfortunately I did not find any added value in this article.