Patrick Jordan, Chapter “The Four Pleasures”. In: Designing Pleasurable Products (2000).

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Different pleasures introduced in the chapter:

Jordan:
Three different types of pleasure with products: The emotional, hedonic and practical benefits associated with products. Pleasure with products comes from the relationship between a person and a product. Therefore pleasurability is not a property of a product but of interaction.

Lewis (1960):
Need pleasures and pleasures of appreciation. Need pleasures come from “moving a person from a state of discontentment to one of contentment.” Pleasures of appreciation are positively pleasurable, no matter the current contention. Very similar approach with direct/indirect value generation thinking.

The four pleasures, by Lionel Tiger (1992):
• physio-pleasures
• socio-pleasures
• psycho-pleasures
• ideo-pleasures

“… intended as a means of structuring thought as regards pleasure” (Tiger) and not describing why people experience pleasure.

Physio-pleasure
Bodily pleasures derived from sensory (touch, taste, smell, etc.) organs. Some examples of physio-pleasure:
• Fitting Boeing 707 as a passenger carrier (removing discomfort)
• portables
• protection (avoiding but possibly dangerous)
o motorcycle helmets
o ear protectors
• Philips Shaver
• Pencils

Socio-pleasure
Socio-pleasures arise from relationships with other people or society as a whole. Social need pleasures avoid discomfort of not being socially accepted. Examples:
• Coffee-maker
• Cell phones
• Lawnmovers/garden gnomes (or is it physio?)
• NovoPen
• TV

Psycho-pleasure
People’s cognitive and emotional reactions. Jordan groups usability as a product property that is connected to psycho-pleasure. Poor usability can cause annoyance, frustration and stress. Examples:
• metaphors on user interfaces
• Vacuum cleaners (from cancelling noise to creating it)
• Colours
• ‘knowledge in the world’ (Norman)

Ideo-pleasure
Pleasures that are connected to people’s values, pleasures that are derived from such as books, music and art. Pleasures that relate to personal aspirations and moral values. (closely related to be/do goals) Examples:
• Harley-Davidson
• Fantasy adventure: Jeep and G-Shock
• household products
• Feminine guns

Jordan introduces a four-pleasures analysis of an imaginary person and claims that usability approach would, in contrast, offer information about age, state of physical well-being, physical and cognitive disabilities.

Posted by Mikael

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4 Responses to Patrick Jordan, Chapter “The Four Pleasures”. In: Designing Pleasurable Products (2000).

  1. Pingback: User Experience– a term misused and misunderstood? | Sefat Chowdhury

  2. Amandeep says:

    I like Jordan book very much due to several reasons – It is simple, compact and informative. Best thing I found is picture of cloud which jordan has made to represent the transition HCI community has witnessed in last 3 decades!

  3. Sampo Teräs says:

    I quite like the categorization the author makes. It is simple, yet wide range of types are included. Although the focus is on the interaction with the product, it doesn’t limit just into reactions but the before and after sides are also taken into account.

  4. Katrine says:

    Discussion of the book chapter started with the comment from Battarbee and Koskinen (2005) that focusing on pleasure ignores the unpleasant emotional experiences related to product use, which user experience takes into account. A shift from usability-based approaches to pleasure-based to user experience has taken place.

    Marko asked if designing pleasurable products means we should be able to design unpleasurable products and what would those be. Chen Pei proposed a TV set that would make the picture blurry after the TV has been watched for too long as a possible unpleasant product. Then we discussed the concept of negative pleasure. Mikael pointed out that understanding Jordan’s ideas requires that you see pleasure as a continuation from positive to also negative values. Katrine said that pleasure from the elimination of pain could mean that pleasure is not just something positive, but can also mean the lack of something negative.

    Anu gave an example of critique to Jordan’s concept of pleasurable experiences: mountain climbers experience unpleasant pain and have to push their limits, but after having made it to the top get self-esteem from the achievement, which makes it a pleasurable experience.

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