Media Lab – MA/DA program in New Media invites to
LUNCH TALK:
Co-designing DIY Film Distribution and Funding – Nasty Old People case
Erling Björgvinsson
Friday 8.11 / 12:00 Room 541
On 10 October 2009 the independently financed film Nasty Old People became the first feature film to be distributed for free under a Creative Commons license through the P2P file-sharing service The Pirate Bay. In conjunction with the release a viral marketing strategy and donation campaign was launched. The launch, the campaign and the donation came about because of a collaboration between Tangram film, The Pirate Bay and university researchers and students. Within the span of five days the film had been downloaded 14 000 times, translated into thirteen languages by volunteers, raised 50 000 SEK, blogged about around the western world, and a few weeks later covered in established media channels. The media exposure at The Pirate Bay and in the blogosphere lead to screening at small theaters across Europe. A year later the Swedish public service television (SVT) aired it, which together with the donation lead to that a bank loan of 100 000 Swedish kronor could be paid.
In the talk I will discuss and critically debate media infrastructuring (Karasti 2010, Star 1996) of new publics and arenas for everyday politics where sociomaterial values are negotiated and are tried out. The issue will be addressed in relation to three experiments conducted within a research led new media research milieu that has explored how experiments on future practices can be conducted as an on-going collaborative infrastructuring process where prototypical communication practices enabled by new media are tried out.
You are welcome to bring your lunch with you to the session 🙂
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Erling Björgvinsson (PhD) is an assistant professor at the School of Arts and Communication, Malmö University. He has managed a lab that focused on collaborative cultural production through design-lead and art-lead research where academics, professionals, and citizens co-produce – productions that at times address cultural commons. His research area is in design and art methodology and specifically on collaborative and participatory design-lead research.