|Place of Origin||Global|
by student Laura Laamanen
Social movements are important drivers for change and culture (Polletta, 2019). I have chosen a moustache because it is a symbol of a recent social movement. Symbols act as drivers for change and thus are relevant objects in design culture today. As Du Gay et al. (1997) describe, giving meaning to social practices and objects makes them crucial parts of culture.
Growing a moustache in November aims to raise awareness of men’s health issues. The moustache can be found in the Movember Foundation logo and it has become a symbol of the Movember movement, appearing across social media. Over the years the movement has become a part of pop culture with many athletes and celebrities helping to increase awareness by growing a moustache. Social movements share and communicate their ideas and goals through these visual symbols that represent their story. In 2020 the Movember movement continues to raise awareness through the social practice of growing a moustache.
Du Gay, P., Hall, S., Janes, Li., Mackay, H., & Negus, K. (1997). Introduction. In Doing cultural studies: The story of the Sony Walkman (2nd edition 2013). Sage, in association with The Open University. pp.1-17).
Polletta, F. (2009). It was like a fever: Storytelling in protest and politics. University of Chicago Press.
OpenClipart-Vectors. Retrieved from https://pixabay.com/vectors/b-w-head-male-man-mustache-retro-2029988/ License: https://pixabay.com/service/license/