Online viewing rooms

click here to see image

Online viewing rooms
Object date introduced around 2017
Place of Origin Unknown
Designer Unknown
Manufacturer Unknown
Materials Digital

by student Alejandra Alarcón

We are living in pandemic times and almost everything is being digitalized in order to experience it from home. As important art fairs were cancelled, the evolution of online galleries into online viewing rooms (OVR) accelerated. This is a turning point in the art industry as it is changing the culture around art galleries. Will OVR completely replace the physicality of art galleries? As much as it is necessary and comfortable to view art galleries by yourself online, the experience of physically going to look at an art piece for the first time is hard to replace with staring at your screen all day.

Pogrebin, R. (2020, March 16). Art Galleries Respond to Virus Outbreak With Online Viewing Rooms. The New York. Times

Harris, G. (2020, October 24). Are art collectors embracing online viewing rooms – or getting tired of them? Financial Times.

Feinstein, L. (2020, October 24). ‘Beginning of a new era’: how culture went virtual in the face of crisis. The Guardian. 


Screenshot by Mark Westall, Fad magazine

Write your thoughts...Your email will not be published