Calm app

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Calm app
Object date founded 2012
Place of Origin San Francisco, USA
Designer Michael Acton Smith and Alex Tew (founders), Chris Delbuck (head of product design)
Manufacturer Calm

by student Taísa Ferreira Ribeiro

Social distancing has raised many concerns about well-being and mental health and a range of emotional reactions has become evident across the general population. As a response, the downloads of health and fitness apps has grown worldwide by 46%. With focus on sleep, meditation and relaxation, the app Calm showed the biggest growth in revenue compared to similar applications in the months of April and May of 2020 (Ang, 2020).

As social and work lives have shifted almost completely to the virtual realm, the personal search for well-being has also extended to cyber platforms. Yet the contradiction cannot be overlooked: in the pursuit of mindfulness and inner balance, the answer is found on the same device that is the source of many health issues. The Calm application promotes a quiet space, with no ads or pop-ups, and aims to ease phone addiction by optimizing user flows for off-screen usage.

About Calm. (2020). Experience Calm. Retrieved December 10, 2020, from

Ang, C. (2020). Fitness apps grew by nearly 50% during the first half of 2020, study finds. Retrieved December 10, 2020, from

Blanda, S. (2019, April 2). Calm, the anti-app: Inside Design Blog. Retrieved December 10, 2020, from

Holly B. Shakya, Nicholas A. Christakis, Association of Facebook Use With Compromised Well-Being: A Longitudinal Study, American Journal of Epidemiology, Volume 185, Issue 3, 1 February 2017, Pages 203–211,

Pfefferbaum, B., & S. North, C. (2020, December 03). Mental Health and the Covid-19 Pandemic: NEJM. Retrieved December 10, 2020, from


Calm. (2020). Experience Calm. Retrieved December 10, 2020, from

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