Increasing consumer awareness about coffee

Week 41

Our business objective is to increase coffee transparency and enlighten customers of coffee related matters. We are particularly concerned by sustainable coffee production. We believe a mobile application is a suitable medium for this purpose. It is a well-known fact that in rather mundane commodities, such as coffee, ecological matters (as opposed to price) are not of the most concern to consumers. However, this is a demand we strive to create with our application.

 

Currently, consumers are not well acquainted to anything related to coffee production- especially sustainable coffee production. In addition to this, a vast majority of coffee consumers have traditionally either very rarely been bothered with finer or more tasty coffees or then enjoyed enjoyed “better” coffees on certain circumstances or at certain avenues (funerals and cafes for instance). The majority of consumers have also very rarely been bothered with reviews of different coffees. However, a very short while ago this was the case with beer, and to some extent wines also, and yet applications such as Untappd and Vivino have found a rather large user base. This is exactly what we hope from our application; to monetarize existing demand for an application such as Untappd for coffee, and to create further demand for such an application.

 

Our value proposition is to provide a medium for consumers to attain unaffiliated information on more ecological and better coffee products. As mentioned previously, we believe an application is an excellent approach. The infographic and Android mockups below demonstrate key aspects of our application. An extensive database combined with user ratings and thorough information provided by roasteries on the origin of their products are expected to be qualities that attract consumers.  Furthermore, our Lean Canvas sheets are posted below.

 

Until the next week,

Team Coffee

 

Infographic of our application.
Infographic of our application.
Mockup of coffee information.
Mockup of coffee information.
Mockup of a main page.
Mockup of main page.
Mockup of a coffee profile.
Mockup of a coffee’s profile.
Mockup of search.
Mockup of search.
Mockup of trending coffees.
Mockup of trending coffees.

Lean Canvas.

Lean Canvas.

Lean Canvas.

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