Our main issue is to add transparency into the life cycle of coffee. What makes up the price of coffee? How much money goes into farming, transportation and roasting? How can we ensure, that the farmer gets enough for their work? These questions and more are floating around in our minds. The concrete problem we face is that people don’t understand what parts make up the price of coffee, but rather often just buy the cheapest or rely on certificates without knowing where they come from.
The stakeholders (or people affected by this problem) go all the way from the coffee farmers and their communities, to transportation companies and their employers, to the coffee roasters and companies, to the end users who buy the coffee. So the stakeholders group is extremely broad and varied.
On the first lecture, we asked people whether they had ever bought Organic coffee. A surprisingly large amount had never bought organic coffee or didn’t even drink coffee! We thought that this might be because of lack of information about what is different in more expensive/certified coffees.
Straight from the get-go, everyone was really eager to start planning. The second assignment we did at the lecture revealed to us, that the best ways to inform people about the life cycle of is either certificates, direct trade or actual concrete information on packaging or through QR-codes. Overall we are psyched to start the course and begin our exploration to the world of better coffee.
Team Coffee reporting for duty!