Week 46: Adventuring the Android abyss

This week our plan was to advance with our application and start working on the final presentation and grande finale. Similarly to last week, Esko, Oskari, Salla and Lauri worked on the application while Eemil worked on the business side of the project and Maria worked on the ethicality rating and final presentation.

The application was worked on quite a bit this week. It still lacks the search functionality, but lists and coffee profile pages look quite pleasant. The front page looks horrible, but at least it works. Lauri has an idea that he will try tonight to make it look better.

Contrary to Kermit the Frog, Lauri has had a hard time working on our application.

What’s up next concerning the application (after finishing the front page) is naming our application, implementing the search functionality and user testing. It is truly fascinating seeing how users navigate through our application. We are particularly interested in whether users are more interested in reviews or information on coffees and how users find either of these from our application. It would also be nice if users liked the way our application looks.

To our very great dissapointment (excluding Esko and Lauri who would’ve had a hard time making it) our excursion to Holmen Coffee was canceled due to illness. However, we managed to reschedule the visit for next week, so everyone is happy (especially Esko and Lauri). We are still very excited in seeing what Holmen Coffee has to say about our ideas and application.

To conclude, we are rather satisfied with this week’s results. The application has made major headway and work has been made towards the grande finale. The course is soon starting to end and we need to gradually shift our attention towards the final presentation and grande finale.

Until next week,
Team Coffee

 

 

 

Week 45

This week our plan was to get the making of the application really started. We had quite a clear plan on how to do it, we had divided the programming tasks among Esko, Oskari, Lauri and Salla-Mari. We also wanted to book a meeting with a coffee roastery. Maria had promised to do research about how the ethicality of coffee could be measured and also book a meeting with a coffee roastery.

In the end we did get quite a lot done this week. On the field of the application, now we have coffee-information in JSON- form, a profile page in a good condition and the front page has been started. We hoped that we would have a little more done, but we are still happy with this state, and we are positive about getting the application ready on time.

Us working on our App

What’s up next with the application is the search functionality, finishing the frontage and the profile page. We would also be happi if ,the application was in a condition to be used for some user testing.

Maria did research on the ethicality of the coffee, and the results will be discussed when we have the application closer to being ready. We are also very happy now to have a meeting with Holmen Coffee booked for next weeks Thursday. We are exited to present them our idea, and what we have been able to build before that. We hope that we will get feedback on the data that we haave gathered and also on the idea and functionalities of the application.

Eemil did some research on the figures of the business side of the project, we wanted to know this like how many users could we aim for, and where can we get money from. This week we did not use the results for anything yet, but we know that it is information that we will need for the Grande Finale.

We are happy with this week, especially with finally having the application started. We are really looking forward for nest week, since we will all meet together, and most of all, meet people from Holmen Coffee. The fact that the programming the application takes a lot of time was not a surprise for us, but we do feel that we definitely do not have any time to spare. I think that we were revised about the good old lesson of getting this started early.

Salla-Mari & Team Coffee

User testing with target groups

The Plan for this week was to do two things; get user testing started and present what we have done so far to the other teams and staff on Friday.
How did we do this?
This week there was a presentation. Lauri and Maria performed, the content of the presentation was planned on a meeting we held on Monday afternoon.(5/6 of us were able to make it, it took around an hour). For the slides of the presentation we used the slides of the last week as a starting point, since we all were very happy with the visuals of it.
We also got the user testing started. Esko had made a wireframe model of what the application could look like and have as content. We had named three target groups for our team; coffee fanatics, ethical and ecological consumers and consumers who are curious about coffee. We chose these as our target group based on research of the target group of SLURP. Maria interview seven people. We decided to use interviews because interviewing is a fast way to gain results. We wanted to know, what the target group consumers are interested to know about coffee, how they choose the coffee they buy, would they be interested in using an application for coffee and what would they like the application to include. We also wanted some open comments and opinions of the wireframe and sketches of the application we had made. We believed that interview would be a good way to get open comments in quite a free form. On Friday we had a quick meeting to plan out what we will do next and who writes the blog post of the week. (5/6 of us made it there, it took only around 15 minutes).

We were quite happy with the results of this week. The presentation went very well in our mind, the timing was excellent and discussion rose after the presentation.
We obviously also gained results from the interview. To sum up the results:
What did people want to know about coffee?
A lot, one interview put it quite simply that the more, the better. Specific things that were mentioned; origin, roast, roasting day, taste, farming place and conditions, processing and certificates.
How do you choose which coffee you buy?
The interview chose coffee according to the same aspects with they said that they want to know about coffee. Most concern was on the taste, roasters and roasting time.
The interviews said that they would use a application, but only if it ws good enough.
What would you like the application to include?
The interview would like the application to have lots of information about the coffee, specifically about the aspects they had mentioned in the first question. Some also mentioned ratings of coffee and functionality to make notes about the coffees.
Few key takeaways from the open comments of the wireframe:
– A picture of the etiquette/label of the coffee would be useful.
– Social and interactive aspect of comments nice.
– The application must be easy to use.
All in all the free comments were quite clearly thumbs up-comments.
We were very happy with this week! We gained some good results, and it seems that there really is need for this application. We did realize that it still is not quite enough to interview seven people, we will need a bigger audience. We learned that collecting feedback is not an easy, nor a fast job. Thus, next week we will plan more on how to test the idea and dig a little deeper. Once again our team spirit was great. There were no disagreements and we were able to divide the work fairly.

Increasing consumer awareness about coffee

Week 41

Our business objective is to increase coffee transparency and enlighten customers of coffee related matters. We are particularly concerned by sustainable coffee production. We believe a mobile application is a suitable medium for this purpose. It is a well-known fact that in rather mundane commodities, such as coffee, ecological matters (as opposed to price) are not of the most concern to consumers. However, this is a demand we strive to create with our application.

 

Currently, consumers are not well acquainted to anything related to coffee production- especially sustainable coffee production. In addition to this, a vast majority of coffee consumers have traditionally either very rarely been bothered with finer or more tasty coffees or then enjoyed enjoyed “better” coffees on certain circumstances or at certain avenues (funerals and cafes for instance). The majority of consumers have also very rarely been bothered with reviews of different coffees. However, a very short while ago this was the case with beer, and to some extent wines also, and yet applications such as Untappd and Vivino have found a rather large user base. This is exactly what we hope from our application; to monetarize existing demand for an application such as Untappd for coffee, and to create further demand for such an application.

 

Our value proposition is to provide a medium for consumers to attain unaffiliated information on more ecological and better coffee products. As mentioned previously, we believe an application is an excellent approach. The infographic and Android mockups below demonstrate key aspects of our application. An extensive database combined with user ratings and thorough information provided by roasteries on the origin of their products are expected to be qualities that attract consumers.  Furthermore, our Lean Canvas sheets are posted below.

 

Until the next week,

Team Coffee

 

Infographic of our application.
Infographic of our application.
Mockup of coffee information.
Mockup of coffee information.
Mockup of a main page.
Mockup of main page.
Mockup of a coffee profile.
Mockup of a coffee’s profile.
Mockup of search.
Mockup of search.
Mockup of trending coffees.
Mockup of trending coffees.

Lean Canvas.

Lean Canvas.

Lean Canvas.

Deciding what to do and why

Week 40

Our plan was to meet all six of us, face to face, to thoroughly discuss our final topic for the course. We booked a room for two hours and all of us had thought of the pros and cons for all the topics before the meeting. Thus, for this weeks meeting we had a clear agenda; we wanted to choose our topic from the six best ideas we had so far. The six ideas were

  1. A marketplace for sellers and buyers of responsibly produced coffee
  2. A certificate/review system for shedding more light on the origin, responsibility, sustainability, etc. of coffees
  3. A unified coffee package label which could for example tell more specifically about the origins of the coffee
  4. An informative website which would display general as well as more specific information about coffee such as farming conventions and methods, generated pollution and other ecological problems, child labor and slave labor in different areas etc.
  5. A mobile application with the following features:
    • User tasting experience (like in Untapped/Vivino) rated by users
    • Tracking factor to tell how well the origin of the coffee is known
    • Overall rating system for ethiticity

Execution: We carried out an opportunity tournament to choose the best topic for us. The tournament took two hours and was tough. Below you can see an outline of the tournament.

ROUND 1

During the first round we chose three of the most interesting topics for us. The week before we had already named three of our favourite topics. Still, we wanted to make sure that no one had second thoughts about these topics. It turned out that the three topics we had chosen to present last week were still the favourite topics of the group.

The three most interesting topics for us were:

  1. A marketplace for sellers and buyers of responsibly produced coffee
  2. A certificate/review system for shedding more light on the origin, responsibility, sustainability, etc. of specific coffees
  3. A coffee rating mobile application  

The choice was quite easy as we all agreed. After this the game got tougher.

ROUND 2

Next we dropped one topic out, based on how well we thought we could carry out the project the topic in question. We didn’t want to choose a topic that we liked, but that would later on turn out to be too difficult for us. Because of this we decided to drop out the certificate/review system. At this point three of us were in the favour of the app, and three were in the favour of the marketplace to be chosen as the topic.

ROUND 3

Then finally, after a long conversation, we discussed how well do the last two topics actually solve our original problem. At this point we noticed that we actually had to revise what problem we were solving. We also considered wether we would have to change or modify the original problem we were solving. Together we formulated our mission statement as “Making the steps of the lifecycle of coffee more transparent”. We noticed that option two, the app, solved the problem better.

We indeed did get quite clear results from this week! We now have chosen which problem (exactly) we will solve, as well as how we will solve it.

How did it go and what is next?

We were all very happy with the tournament. Everybody got the chance to present their opinions without hurrying. Surprisingly before the last round, the winner was not clear. During the last round many of us were changing our opinion about the best topic, since there were so good points made by others. We learned that it takes time to make a decision when there are six of us. In the future we will book enough time for the big decisions we need to make together.

We already named responsibility areas for all of us and booked the next meeting for the next week. Now that we know that our solution for the problem is a mobile application, we decided that for the next week we all will read more about already existing coffee related applications. We also got the writing of the project plan started and divide the workload.

All in all we are very happy this week, and most of all we had an excellent conversation when choosing the topic. We are excited to really get the project started!

This week we had two major things in our agenda:

  1. Meeting on Monday 25.09 with the whole team for trying to come up with solid and concrete ideas on how to proceed
  2. Meeting on Friday 29.09 for planning for the first presentation

Both of our meetings were quite fruitful. If not for any other reason, then only because we got to know each other a bit better! Also, we came up with multiple good solution ideas to our problem.

Before the meeting on Monday we studied on our own to have some general knowledge on the subject and to have at least something in mind. In the actual meeting we simply threw out ideas much like in the facilitation-lecture. Some of these came from already existing real-life applications like Untapped and Vivino. We had an interesting discussion and more ideas followed. Discussing about coffee is naturally easy for us since we are all coffee lovers and many of us also care about the ethics aspect of coffee! In the end we had a good list of ideas to continue working on.

Most notable ideas and revelations in no particular order are as follows. These are not necessarily direct solutions but ideas the final solution could possibly incorporate:

  1. A marketplace for sellers and buyers of responsibly produced coffee
  2. A sort of a certificate/rating system for shedding more light on the origin, responsibility, sustainability, etc. of specific coffees
  3. A unified coffee package label which could for example tell more specific info about the coffee. This could be easily implemented by a simple QR-code. Interested customers could simply scan the code and see the info via an app
  4. An informative website which would display general and more specific things about coffee such as conventions and methods, generated pollution and other ecological problems, child labor and slave labor in different areas etc.
  5. A sort of rating system for the following things. These could for example be incorporated in an app the users can download on their phone and where the coffee sellers can enlist their products in:
    • User tasting experience (like in Untapped/Vivino)
    • Tracking factor to tell how well the origin of the coffee is known
    • Overall rating system for ethiticity

horisontti

Obviously, none of these ideas are anything ground breaking or revolutionary. The technology for these ideas is already there, at least for the most part. It is certain that the demand for ecologic, organic and ethic products will be growing in the following years, so these kinds of solutions would help knowledgeable customers to find the kind of products they want.

At the end of the week we are ready with the preparations for the first presentation and everything seems great so far. Next week we will be facing a bit trickier challenges. The presentation itself should be a wrap, but the main task is to work on narrowing down our ideas to a single best one and coming up with a good project plan. As a team we definitely need to have a better understanding of the subject as a whole, so more immersion is needed. More specifically, we will need to thoroughly look into whatever idea we choose to continue with and familiarize ourselves with the related tech. That should keep us busy!

Until the next week,

Team Coffee.

First meeting

Our main issue is to add transparency into the life cycle of coffee. What makes up the price of coffee? How much money goes into farming, transportation and roasting? How can we ensure, that the farmer gets enough for their work? These questions and more are floating around in our minds. The concrete problem we face is that people don’t understand what parts make up the price of coffee, but rather often just buy the cheapest or rely on certificates without knowing where they come from.

The stakeholders (or people affected by this problem) go all the way from the coffee farmers and their communities, to transportation companies and their employers, to the coffee roasters and companies, to the end users who buy the coffee. So the stakeholders group is extremely broad and varied.

On the first lecture, we asked people whether they had ever bought Organic coffee. A surprisingly large amount had never bought organic coffee or didn’t even drink coffee! We thought that this might be because of lack of information about what is different in more expensive/certified coffees.

Straight from the get-go, everyone was really eager to start planning. The second assignment we did at the lecture revealed to us, that the best ways to inform people about the life cycle of is either certificates, direct trade or actual concrete information on packaging or through QR-codes. Overall we are psyched to start the course and begin our  exploration to the world of better coffee.

Team Coffee reporting for duty!