Instructors

Virpi Roto is Professor of Practice in Experience Design in Aalto University, Finland. She studies experience design in the intersection of UX and service design. Her methodological research aims to provide techniques for practitioners to improve user experiences. She was the lead organizer of NordiCHI’16, CHI’18, and Nordes’19 workshops on the relation of UX and service design, and she has run UX courses and SIG sessions at CHI.

Val Mitchell is Programme Director of the UX Design MA at Loughborough University. Her research focusses on the development of transdisciplinary tools and methods for UX and SD and she has been a co-organizer of workshops at CHI2013 and UBICOMP14.

Stuart Cockbill specializes in teaching service design as part of the UX Design MA at Loughborough University. His research uses co-design processes to incorporate personal data within the design of future technologies and services.

Jodi Forlizzi is the Geschke Director and a Professor in the HCI Institute, Carnegie Mellon University, Pittsburgh, PA. Her current research interests include designing services in the form of educational games, assistive robots, social agents, and healthcare services. She is interested in the intersection of algorithms and human service delivery.

Jung-Joo Lee is a Deputy Head of Research and Assistant Professor in Division of Industrial Design, National University of Singapore, and a Director of Service Design Lab Singapore. Her research investigates roles of service design in organizational transformation and public-sector innovation. She was a co-organizer of workshops at CHI’15, CHI’18, and Nordes’19.

Effie Law is a full Professor in HCI, specialising in usability and UX methodologies. She was a co-organizer of NordiCHI’16, CHI’18 and Nordes’19 workshops on the relation between UX and Service Design. She was an instructor for the course on UX evaluation methods at CHI.

Sample publications by the instructors

Jodi Forlizzi & John Zimmerman. 2013. Promoting Service Design as a Core Practice in Interaction Design. Proceedings of IASDR’13.

Alison Prendiville, Ian Gwilt, and Val Mitchell. 2017. Making sense of data through service design – opportunities and reflectionsDesigning for Service: Key Issues and New Directions. 225-236.

Virpi Roto, Jung-Joo Lee, Tuuli Mattelmäki and John Zimmerman. 2018, April. Experience Design meets Service Design: Method Clash or Marriage? In Extended Abstracts of CHI’18 (p. W26).

Stuart A. Cockbill, Andrew May, and Val Mitchell. 2019. The assessment of meaningful outcomes from co-design: a case study from the energy sectorShe Ji: The Journal of Design, Economics, and Innovation. 5, 3:188-208.

Jung-Joo Lee. 2020. Service design and blind mice, ACM Interactions, 27 (2), 20-21.