Posts tagged in expectations

Raita, E. and Oulasvirta, A. (2011) Too good to be bad: Favorable product expectations boost subjective usability ratings. Interacting with Computers, Vol. 23, No. 4, pp. 363-371.

DOI= 10.1016/j.intcom.2011.04.002

This article studies the effect of positive or negative priming on the subjective usability ratings after the test. The priming was done with two different versions of

Continue reading...Raita, E. and Oulasvirta, A. (2011) Too good to be bad: Favorable product expectations boost subjective usability ratings. Interacting with Computers, Vol. 23, No. 4, pp. 363-371.